WUndefinition [WU], the name has implications in four characters of different tones of WU in Chinese -- wū (means habitat), wú (means limitless), wǔ (means five senses), wù (means objects),  which represent the brand's exploration in the origin of all things and its infiltration in four dimensions of lifestyles to build diversified high-quality life. Adopted the natural and simple aesthetics of Mono-ha art, the design of WU respects and returns to the origin status of clothing with its crafts and forms closer to  the nature. It is not only dressing but also perceptions to life, to the nature and to all things.  "Dressing is hidden in objects and objects give born to forms".The brand conveys essential aesthetics of natural materials and dressing constructions.